[2023. 11. 28.][NYSE:SHOP]Shopify Merchants Drive Record-High $9.3 Billion in Black Friday-Cyber Monday Sales

[2023. 11. 28.][NYSE:SHOP]Shopify Merchants Drive Record-High $9.3 Billion in Black Friday-Cyber Monday Sales

Shopify Merchants Smash Sales Records with $9.3 Billion in Black Friday Cyber Monday Bonanza

Internet, Everywhere - November 28, 2023 - Shopify Inc. (NYSE, TSX: SHOP), the backbone of online commerce, has just unveiled jaw-dropping figures from this year's Black Friday Cyber Monday (BFCM) weekend, leaving financial analysts and e-commerce enthusiasts astounded. In a remarkable display of resilience and growth, Shopify merchants raked in a staggering $9.3 billion in sales, marking a remarkable 24% increase compared to the previous year.

From the moment Black Friday dawned in New Zealand to the late hours of Cyber Monday in California, over 61 million shoppers worldwide flocked to brands powered by Shopify, making this one of the most lucrative weekends in the company's history.

The shopping frenzy reached its zenith when the collective sales tally skyrocketed to an astonishing $4.2 million per minute, precisely at 12:01 p.m. EST on Black Friday.

Shopify's President, Harley Finkelstein, couldn't contain his excitement, stating, "Watching entrepreneurs achieve their first sale and witnessing established brands reach unprecedented heights during Black Friday-Cyber Monday was nothing short of incredible. Our dedicated merchants spend the entire year building relationships with customers and earning their trust. This weekend was a testament to how they consistently deliver outstanding experiences and products that global consumers crave."

Here are some remarkable highlights from Shopify's network of merchants during BFCM:

• Global Reach: Over 61 million consumers worldwide made purchases from Shopify-powered brands, underscoring the platform's global appeal.

• Record-Breaking Sales: Shopify's merchants collectively shattered previous records, amassing a jaw-dropping $9.3 billion in sales.

• Peak Shopping Moment: Sales peaked at an astonishing $4.2 million per minute at 12:01 p.m. EST on Black Friday, a testament to the platform's robust infrastructure and merchant success.

Shopify, the world's leading commerce company, empowers businesses of all sizes with essential internet tools for commerce. With a focus on speed, customization, reliability, and security, Shopify is committed to enhancing the online shopping experience for consumers worldwide. Trusted by renowned brands like Mattel, Gymshark, Netflix, and SKIMS, Shopify powers millions of businesses across 175 countries.

For further information, please visit www.shopify.com.

*Shopify's 2023 Black Friday-Cyber Monday data is based on gross merchandise volume (GMV) by Shopify merchants around the world from November 23 11:00 UTC to November 28 8:00 UTC. GMV represents the total dollar value of orders facilitated through the Shopify platform, net of refunds, and inclusive of shipping and handling, duty, and value-added taxes. Please note that all data presented here is approximate, unaudited, and subject to adjustment. Year-on-year variations may affect data methodology. All financial figures are in USD. Data includes both online and offline sales by Shopify's global merchants.

For media inquiries, please contact: Stephanie Ross Lead, External Communications press@shopify.com

For investor relations, please contact: Carrie Gillard Director, Investor Relations ir@shopify.com